Rakuten Insight in South Korea in 2023, around 55 percent of respondents stated that they followed at least one influencer on social media. Only 3.3 percent of respondents reported not knowing what an influencer was.
According to a survey conducted by Share of people who followed influencers on social media in South Korea as of May 2023
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Statistics
Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in South Korea as of May 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. "Share of people who followed influencers on social media in South Korea as of May 2023." Chart. June 12, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. (2023). Share of people who followed influencers on social media in South Korea as of May 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in South Korea as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight, Share of people who followed influencers on social media in South Korea as of May 2023 Statista, https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/ (last visited June 10, 2024)
Share of people who followed influencers on social media in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201197/south-korea-share-of-people-following-influencers/